The chocolate biscuits are staring you out from the passenger seat footwell in the car, and you can feel your anxiety building, just like the traffic around you!
How luring is it when you see an advert claiming that you can lose 30lbs in just TWO weeks, and keep it off? How many times have you been led to a website that wants cold hard cash for pills, shakes, potions, lotions all claiming to be the missing link in losing weight?
One of the latest "diets" to hit the big time, despite it having been around for a long time, is IIFYM. But what the heck is it?